Quite often when I read any article, column, blog, I cannot avoid to spot a few words: sexy, passion, epic, story telling. These old words have gotten totally new meanings in current (postmodern) businesses. As a shy Finn, I hardly can write these down, never speak in loud. And if ever, only blushing.
All companies offer sexy products, every experience is epic. It seems that there are not workers or employees anymore – only passionate enthusiasts and of course storytellers. The last one is so last season – it has been precept already decades (at least in some countries).
Is it really so that all the companies are filled with passionate people, who sell and offer sexy things. Sometimes the comprehension is not possible. One of my latest experience (not anything epic) was to find out that web analytics is very sexy. Really? I enrolled Digital Marketing Specialization program (offered by Coursera & Illinois University). Our lecturer was enthusiastic, perhaps passionate, when telling all the possibilities the web analytics can offer. Why not? But sexy – can analytical science be sexy. Also accounting was declared sexy in one blog (forgotten the specific blog, but it was written by Kaushik).
I have worked on sales, account management, business development for years, so story telling is familiar with me. There are storytellers and storytellers. I hopefully followed my morals during my sales journeys. I truly believe in honest and truthful selling, if you have no solution to fit, say no.
It is almost touching to read of epic journeys, which first time travelers publish. Everything is epic. Still sometimes I doubt, if it is, really. Eating MacLunch in a new city is not necessarily so epic. Or at least not in the sense, how ancient Homer probably thought it to be. But in the other hand Homer wrote of young, omnipotent heroes, so actually it can be exactly apt.
But passionate. There has been enthusiasts, heroes, explorers, evangelists. And now everyone has to be passionate. The most common question on job ads is “What is your passion?”. Again, only blushing. Okay, it is something deeper than to like or feel happy for, but it is a strong word. (at least for a Finn)
And in job interviews, always the question, what are you passionate for? What an earth I could answer. My passions, well, reading, books, anything new, walking and hiking in pool or in the ground, cultures, elephants, baking, my bread starters. … Nope. Should I tell that yes, my passion is web analytics, you know, it is so sexy tool. No again. But what I have said then that one of my passions is my curiosity, I want to learn new and I am enthusiastic with it. Hopefully it is not comprehended nosy, negative curiosity, but only positive – in the way that I want resolve problems, I want to see forward, I need to know the background. Never know what impulse gives you a new idea.
I feel passionate elephants. They are vanishing, soon in the extinction. Only because of us, humans. I have read, clicked in social media, shared videos, photos and articles of elephants that much that probably half of Facebook friends have hidden my posts. The concern, caring passion I should say led me to act. Unfortunately I have no possibility to move onto any elephant sanctuary to help there, but I wanted to do something very concrete. That’s why I established two online shops via Threadless and RedBubble.
My objective is to donate 50% of my sales share to the organizations preserving wildlife. First week sales (Threadless) was 3 t-shirts and 1 hoodie, my share $49 (US). Donation is not huge at the moment, but I want to believe it comes dollar by dollar. My target annually is $1000. If your passion also is wildlife, I am glad to see you sharing my blog or posts.