As a part of studies on Digital Marketing (provided by University of Illinois, at Urbana-Champaign via Coursera) we participants analyzed as a case study the company Threadless, which uses co-creation as their core business idea. Company’s ideological business incentive has turned also to revenue. Many mistakes, many lessons learned.
User generated content (UGC) as marketing concept or method has not been familiar to me, as a user. To dive deeper I wanted to get some real touch, personal feeling of how it works or can work (or does not work). So I created my own design (with help my spouse’s excellent PowerPoint skills) to submit onto Threadless website. I am willing to find out in next 10 days, what kinds of reactions I receive, if any. I have shared the link of my design also via Facebook (my friends, not publicly), Pinterest, Twitter, Google+, plus started a discussion with my virtual classmates participating the same online course than me.
I won’t use the information in any other purpose than to get an experiment on UGC, and won’t ever publish any comments or identity of comment contributors.
My contribution can be found here: No poaching
I am glad to receive any feedback. Let’s share!